Before you build strategy, you need to understand the terrain. Who is ranking above you, why are they ranking, what are they doing that you are not, and where are the gaps you can actually exploit? Most businesses skip this step entirely, which is why their SEO efforts feel random.
We audit up to five of your direct search competitors across four dimensions: technical setup, content strategy, keyword coverage and backlink profile. We identify every keyword they rank for that you do not, every content type they have that is generating traffic, and every link source that is contributing to their authority.
The deliverable is an opportunity map: a prioritised list of specific actions you can take to close the gap, ranked by impact and effort.
What is included
Delivery
All deliverables are sent digitally by email in the agreed format. Timeline is confirmed at the brief stage.